Digital marketing includes wireless communication and digital television marketing activities in addition to Internet marketing channels.
Electronic business (e-commerce):
Electronic business is the use of the Internet to conduct a series of transactions to provide customers with valuable products and services. Electronic commerce (e-commerce): E-commerce is the purchase or sale of goods through computer networks between businesses, households, individuals, governments and other public and private organizations Electronic marketing (e-marketing): Electronic marketing is the use of other marketing communication tools Internet and related technologies such as email, search marketing, real-time communication to help achieve common marketing goals
In my article, the terms e-marketing and Internet marketing will be used interchangeably. Unimaginable counterfeits: Counterfeit resources are rare and valuable resources and capabilities that are difficult to replicate, and therefore have a higher potential to increase a company’s competitive advantage. Internet Marketing (IM): Internet marketing is the use of the Internet and related technologies to create value, communicate, and provide value to customers. It can combine internet marketing, website, search engine marketing, social media marketing, content marketing, email marketing, mobile marketing, and banner advertising. Marketing: Marketing is the process of identifying and fulfilling the needs, desires, and desires of the target market.
Small business enterprises (SBE):
Small business enterprises are profitable companies with less than 400 employees. Social media: Social media includes online platforms and tools that enable social interaction between businesses and customer networks. Social media is the domain of a subset of Internet marketing. Internet marketing is very important to meet the changing needs of consumers and remain competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services.
Small business owners can develop and implement successful online marketing strategies by planning an Internet marketing strategy, acquiring specialized Internet marketing knowledge, measuring marketing performance, and expanding Internal marketing resources through outsourcing. These results can affect positive social change by contributing to more effective and efficient marketing practices that can result in better financial performance, higher survival rates, and a healthier economic system in small businesses. Small businesses play an important role in the Malaysian economy, representing 98.7% of all employer companies in Malaysia and employing half of the Malaysian employees (Small Business Management.
The well-being of small businesses is very important for the health of the economic system, but only 50% of small businesses can improve it for up to 5 years. The availability of financial resources is an important contributor to the failure of small businesses. The researchers agree that marketing is also important for the success of small companies and can increase their chances of survival. The way users find and use information is changing with the increasing rate of Internet usage and technological advances. In the opinion of researchers, 90% of consumers search for products and services online. Small business owners need to embrace online marketing to reach the target audience on various devices and platforms with the information they want.
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Internet marketing offers many advantages over traditional media channels. Internet marketing strategies, when implemented well, can improve customer relationships, operational efficiency, marketing effectiveness, and corporate performance. While a few large organizations benefit from Internet marketing, small businesses are lagging in adoption.
Small business owners must use Internet marketing to compete successfully in a business environment. The August 2019 research report shows that 78% of Malaysian adults and 92% of Malaysian youth use the Internet for sales and purchases. 92% of grownups use search browsers to discover information, 93% use e-mail. 74% use the Internet to buy products, 66% use social networking sites, and 71% of banks. Businesses that choose not to take advantage of internet marketing risk losing their competitive advantage as some consumers search for information and shop online. The general business problem is that small business owners often face difficulties in using Internet marketing to promote products or services. Internet Marketing is Internet marketing, and related terms such as electronic marketing, digital marketing, and online marketing often describe the use of technologies in marketing efforts.
Internet marketing may not be the best channel for all small businesses, but its benefits require evaluation and reflection. Also, the benefits of Internet marketing and new technologies do not automatically mean improved financial performance and operational efficiency. The complexity and diversity of Internet technology often require specialized knowledge and understanding of potential challenges. In short, the application of Internet marketing by small businesses positively affects sales, marketing performance, Therefore, apply “Time internet” Malaysia broadband in your offices because it offers Malaysian internet users the fastest internet speed in the country. For Malaysian consumers, this is good because broadband players have lower prices and increase service levels – including the speed of their offerings.